The Ultimate Marketing Tool – Your Resume

Your resume has only one job: to get you an interview —- not to get you the job. If you are sending out a lot of resumes to jobs that you fit and you are not getting any interviews, then your resume is not doing its job. Change It!!

Never forget what Albert Einstein said: Insanity is doing the same thing over and over again and expecting different results.

If you have never been a hiring manager, let me tell you a little about their process. They place an ad for a position and then receive 100-200 resumes (or more). They are NOT going to read them all. Your resume in that stack has about 3-5 seconds to catch their eye and make them want to read more. Don’t waste those seconds!! For example, years ago the job placement office at my college said they would only work with me if I put “Education” first on my resume. If I had, I would have wasted my 3-5 seconds on telling a hiring manager that I went to college. That does not get me an interview as most people in the stack had gone to college.

Here are the key elements to what I think is a great resume (in this order):

  1. Summary:  This should be about 2-3 sentences that summarize your experience and tell why you are perfect for the job they have open.
  2. Professional Experience: This is the biggest section on your resume. You should list each position you have held. Include the following:
    1. Name of the company, City and State, Description of the company including industry and annual revenue if known. Years you were employed there.
    2. Job Title with short summary of duties.
    3. VERY IMPORTANT: Bullet points of accomplishments. Include numbers wherever possible.
  3. Technical Skills: List the software or hardware or equipment that you know how to use.
  4. Education: List any college degrees and/or special classes that you have taken
  5. Personal: Married, Children, Interests, etc.

Your resume should be easy to read and not more than 2 pages. Make sure that your name and contact info is on each page.

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